![]() As a consequence of such activities, a positive reaction of consumers and strengthening of emotional connection and loyalty is achieved. ![]() ![]() Some companies have gone a step further, by temporarily redesigning their visual brand elements, primarily logos, and establishing visual communication with consumers by giving them support. In addition to adapting their business to the online environment, they supported people in these difficult times by adapting their promotional campaigns to socially responsible ones, alerting the public, and informing about the importance of recommended measures during a pandemic. This was an opportunity recognized by many world-renowned companies. Social networks proved to be an indispensable part of the lives of people, who were locked in their homes during the Covid-19 crisis, due to the recommended health measures. Although the content and form of messages delivered to consumers are diverse, our sense of sight is the most dominant, and therefore, the most attention is paid to visual brand communication. ![]() Today, companies are increasingly using social networks as a very effective way to communicate with the target market.
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